Wednesday, February 21, 2018

Digital Players Could Learn Usage Lessons From TV Industry

Digital Players Could Learn Usage Lessons From TV Industry

http://ift.tt/2EJstHI

Digital media players -- including Google, Facebook, Netflix and Amazon and perhaps Apple -- have growing financial power to create more disruption. These companies still have a goal -- to pull more big brand national TV advertisers budgets into their coffers.



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via MediaPost.com http://ift.tt/2nAOR8B

February 21, 2018 at 09:11AM

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