JCPenney Targets Tweens, As Malls Fight To Regain Relevance

JCPenney Targets Tweens, As Malls Fight To Regain Relevance

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The mall anchor retailer hopes to woo Gen Z with new clothing line inspired by gymnast Laurie Hernandez. Meanwhile, malls are battling oversaturation and consumer ennui.



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February 22, 2018 at 04:59PM