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A year ago, many of us were surprised to discover how fragmented our nation had become. Since then, the cracks in our cultural and social edifice have only deepened. Profound tensions are affecting people the world over, and marketers are far from immune to these seismic shifts. As truth becomes weaponized and more difficult to decipher, people are striving to understand and defend what they believe to be right. Brands must do the same, or risk irrelevance.
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February 22, 2018 at 01:26PM
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