By J. D. BIERSDORFER from NYT Technology https://ift.tt/2MxtYYJ
via IFTTT
Sajiton is your technology partner, enabling your business to build an instant and direct connection with your mobile target audience. We use the latest cloud/virtualization computing software, engaging mobile marketing tools, and innovative digital security platforms that are robust and cost effective to help you significantly increase your return on investment.
Saturday, June 30, 2018
Friday, June 29, 2018
Twitter's Ho Turns Part-Time, Company Favors 'Functional' Operations
Twitter's Ho Turns Part-Time, Company Favors 'Functional' Operations
https://ift.tt/2KvQQqZ
Twitter is moving away from teams organized around general managers and individual products and will instead arrange itself around "functional" areas, like engineering, products, and technology. The change is designed give Twitter more flexibility and agility.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 05:45PM
https://ift.tt/2KvQQqZ
Twitter is moving away from teams organized around general managers and individual products and will instead arrange itself around "functional" areas, like engineering, products, and technology. The change is designed give Twitter more flexibility and agility.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 05:45PM
Oath Spearheads Wells Fargo's Digital Campaign To Rebuild Trust
Oath Spearheads Wells Fargo's Digital Campaign To Rebuild Trust
https://ift.tt/2tQJyat
Data shows the message rings true with consumers -- the authentic apologies are being accepted by consumers for the mistakes made at Wells Fargo.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 04:44PM
https://ift.tt/2tQJyat
Data shows the message rings true with consumers -- the authentic apologies are being accepted by consumers for the mistakes made at Wells Fargo.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 04:44PM
Get Your Pills In Millennial Pink
Get Your Pills In Millennial Pink
https://ift.tt/2tGOQWz
Scrolling through Instagram, I sift through ad after ad for boutique clothing brands, celebrity-endorsed makeup ... and vitamins? Personalized vitamins in candy colors delivered right to my doorstep.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 01:20PM
https://ift.tt/2tGOQWz
Scrolling through Instagram, I sift through ad after ad for boutique clothing brands, celebrity-endorsed makeup ... and vitamins? Personalized vitamins in candy colors delivered right to my doorstep.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 01:20PM
Why Startups Are Ditching Agencies, And You Should, Too
Why Startups Are Ditching Agencies, And You Should, Too
https://ift.tt/2KBJvXe
There's an increasing need for companies of all sizes to be agile in today's changing economy. Relying on an outside agency to complete critical projects takes longer and can cost around 20-30% more in markups alone, a luxury many companies can no longer afford. As such, many companies are starting to bring capabilities that would traditionally be outsourced to an agency in-house.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 01:20PM
https://ift.tt/2KBJvXe
There's an increasing need for companies of all sizes to be agile in today's changing economy. Relying on an outside agency to complete critical projects takes longer and can cost around 20-30% more in markups alone, a luxury many companies can no longer afford. As such, many companies are starting to bring capabilities that would traditionally be outsourced to an agency in-house.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 01:20PM
Treading Outside The Feed: Why Brands Need A Presence On Instagram Stories
Treading Outside The Feed: Why Brands Need A Presence On Instagram Stories
https://ift.tt/2tHfX3I
Marketers who run paid social understand that in order to maximize reach and results, you should diversify your ad formats on Facebook and Instagram. While they have been quick to enjoy the success of tailoring advertising to Instagram, there is a relatively new ad format many brands have overlooked or are yet to adopt: Instagram Stories.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 01:20PM
https://ift.tt/2tHfX3I
Marketers who run paid social understand that in order to maximize reach and results, you should diversify your ad formats on Facebook and Instagram. While they have been quick to enjoy the success of tailoring advertising to Instagram, there is a relatively new ad format many brands have overlooked or are yet to adopt: Instagram Stories.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 01:20PM
First Grader Takes Charge At Zico To Dramatize Message Of Change
First Grader Takes Charge At Zico To Dramatize Message Of Change
https://ift.tt/2KwQh3v
The video of six-year-old's time in charge is part of Anomaly's "Serve Your Self" campaign to convey that small changes add up to holistic wellness.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 10:53AM
https://ift.tt/2KwQh3v
The video of six-year-old's time in charge is part of Anomaly's "Serve Your Self" campaign to convey that small changes add up to holistic wellness.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 10:53AM
Social Giants Manipulate Users Into Giving Up Privacy: Norwegian Study
Social Giants Manipulate Users Into Giving Up Privacy: Norwegian Study
https://ift.tt/2KlOoHu
Facebook and Google use "dark patterns" to nudge consumers to do what they want. Windows 10 comes out better in study.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 09:21AM
https://ift.tt/2KlOoHu
Facebook and Google use "dark patterns" to nudge consumers to do what they want. Windows 10 comes out better in study.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 09:21AM
Brands Must Embrace Culture
Brands Must Embrace Culture
https://ift.tt/2N8B3Ah
Consumers are more fragmented than ever before when it comes to the values they hold, the media they consume and the politics they support. The rise of social media and the ability to create personalized eco-chambers have only multiplied the pattern. This has created challenges for marketers, as they struggle to build meaningful connections with consumers.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 08:51AM
https://ift.tt/2N8B3Ah
Consumers are more fragmented than ever before when it comes to the values they hold, the media they consume and the politics they support. The rise of social media and the ability to create personalized eco-chambers have only multiplied the pattern. This has created challenges for marketers, as they struggle to build meaningful connections with consumers.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 08:51AM
Fans To Direct Bacardi Music Video For Instagram's IGTV, In Real Time
Fans To Direct Bacardi Music Video For Instagram's IGTV, In Real Time
https://ift.tt/2KvX5v4
Fans to vote within Instagram Stories, using new Polls feature, to determine the locations shown and other creative choices for the video, which features dance duo Les Twins.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 07:21AM
https://ift.tt/2KvX5v4
Fans to vote within Instagram Stories, using new Polls feature, to determine the locations shown and other creative choices for the video, which features dance duo Les Twins.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 29, 2018 at 07:21AM
Thursday, June 28, 2018
Shoppable Media: Game-changer Or Bust?
Shoppable Media: Game-changer Or Bust?
https://ift.tt/2Kz1hgG
Emerging technology is constantly changing, opening new paths for brands to truly connect with consumers. With the rise of shoppable media, augmented reality, voice services, wearables, mobile wallets and chatbots (the list goes on), brands are seeking new and interesting ways to enhance the consumer experience.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 01:29PM
https://ift.tt/2Kz1hgG
Emerging technology is constantly changing, opening new paths for brands to truly connect with consumers. With the rise of shoppable media, augmented reality, voice services, wearables, mobile wallets and chatbots (the list goes on), brands are seeking new and interesting ways to enhance the consumer experience.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 01:29PM
Big Spaceship Wins Sony Master Brand Assignment
Big Spaceship Wins Sony Master Brand Assignment
https://ift.tt/2MyL8FJ
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 01:29PM
https://ift.tt/2MyL8FJ
Sony has appointed Brooklyn, NY-based Big Spaceship to handle creative advertising for its master brand in the U.S., the companies have confirmed.
The selection came after a formal review. Tracey Locke was the incumbent.
Big Spaceship is tasked with positioning Sony as a “relevant, overarching entertainment and electronics brand.” It will be responsible for developing content across digital, social, experiential and influencer partnerships.
New work from the agency is expected to break this summer.
“We needed to find a partner who could help us create a cohesive and culturally relevant presence that reflects how consumers communicate and engage with Sony,” stated Steven Fuld, Sony senior vice president of Marketing.
“Big Spaceship’s ability to understand and connect with real people, with relevant content, is exactly what we need to emotionally move our target,” added Fuld.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 01:29PM
NYC Transit Rejects Beauty Brand Il-Makiage's Taglines
NYC Transit Rejects Beauty Brand Il-Makiage's Taglines
https://ift.tt/2lKAxfv
Il-Makiage wasn't necessarily trying to be controversial for its U.S. relaunch, but several taglines in a new campaign were deemed too "provocative" for NYC's Metropolitan Transit Authority to be advertised in the city's subway system.
https://ift.tt/2lKAxfv
Il-Makiage wasn't necessarily trying to be controversial for its U.S. relaunch, but several taglines in a new campaign were deemed too "provocative" for NYC's Metropolitan Transit Authority to be advertised in the city's subway system.
Rejected messages included “If you see something say it to someone else,” “Don’t even think about manspreading,” and “It’s not the heatwave down there, it’s me."
These messages — developed with agency Huge — were designed to speak directly to confident, successful women who are equal parts swagger and substance, with the overarching concept aimed at redefining high maintenance. "After all, there’s nothing 'high maintenance' about being strong, successful, having high standards, knowing your self worth and demanding to be treated accordingly," says an agency spokesperson.
In addition to social media support, NYC billboards feature four models ranging in ethnic diversity conveying a “don’t give a f*ck” attitude with similarly-toned headlines. These ads followed an earlier teaser phase, where plain black billboards with bold white headlines claiming “Minimalism is dead” took over NYC, driving onlookers to @IlMakiage, its U.S. market Instagram handle.
NYC is the first U.S. city to receive ad support as part of the brand's first pop-up store. Additional U.S. outlets are likely to open soon, and Il Makiage ships its products throughout the U.S.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 12:32PM
World Cup Being Won By Builders, Betting, Beer And Ronaldo
World Cup Being Won By Builders, Betting, Beer And Ronaldo
https://ift.tt/2tMxlmP
As England debuts on commercial tv tonight, second screeners show a love of beer, DIY, betting and Ronaldo.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 10:12AM
https://ift.tt/2tMxlmP
As England debuts on commercial tv tonight, second screeners show a love of beer, DIY, betting and Ronaldo.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 10:12AM
'Self' Introduces Plus-Size Cover Model
'Self' Introduces Plus-Size Cover Model
https://ift.tt/2tD0Zf9
The issue offers a collection of stories about how people deal with their bodies and the stigmatizing power weight and size holds in American culture.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 10:12AM
https://ift.tt/2tD0Zf9
The issue offers a collection of stories about how people deal with their bodies and the stigmatizing power weight and size holds in American culture.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 10:12AM
Exactis Data Leak Covers Almost All Americans; Email Addresses Included
Exactis Data Leak Covers Almost All Americans; Email Addresses Included
https://ift.tt/2tFFxW6
A potential leak of data includes almost 2 terabytes of data accessible on an open server. Exposed is information on religion and lifestyle.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 09:28AM
https://ift.tt/2tFFxW6
A potential leak of data includes almost 2 terabytes of data accessible on an open server. Exposed is information on religion and lifestyle.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 09:28AM
Why Amazon Should Be Top Of Marketers' Agenda
Why Amazon Should Be Top Of Marketers' Agenda
https://ift.tt/2yQCosr
Rather than resisting the behemoth, perhaps they should consider jumping into Amazon's slipstream.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 09:15AM
https://ift.tt/2yQCosr
Rather than resisting the behemoth, perhaps they should consider jumping into Amazon's slipstream.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 28, 2018 at 09:15AM
Wednesday, June 27, 2018
MPA Introduces New Social-Media Data, Reports High Engagement
MPA Introduces New Social-Media Data, Reports High Engagement
https://ift.tt/2Ki6H0A
Research supports the belief that magazine media is the most trusted and influential of all media, with a singular ability to drive sales.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 01:41PM
https://ift.tt/2Ki6H0A
Research supports the belief that magazine media is the most trusted and influential of all media, with a singular ability to drive sales.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 01:41PM
Jell-O Launches Line of Edible Toys
Jell-O Launches Line of Edible Toys
https://ift.tt/2yNDEfV
The iconic brand looks to reignite buzz and drive new revenue through a novel brand extension.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 12:02PM
https://ift.tt/2yNDEfV
The iconic brand looks to reignite buzz and drive new revenue through a novel brand extension.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 12:02PM
Instagram Throws A Video Party
Instagram Throws A Video Party
https://ift.tt/2lEqEzy
Users swipe into their Direct inboxes and open any message thread. Instagram is also inviting brands, influencers and publishers to get in on the action.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 12:02PM
https://ift.tt/2lEqEzy
Users swipe into their Direct inboxes and open any message thread. Instagram is also inviting brands, influencers and publishers to get in on the action.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 12:02PM
Who Do You Trust?
Who Do You Trust?
https://ift.tt/2N0tvzk
Only 4% of consumers trust celebrity endorsements, while 83% trust the recommendations from friends and family. In today's overcrowded marketplace, consumers are searching for trusted recommendations before making a purchase.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 10:28AM
https://ift.tt/2N0tvzk
Only 4% of consumers trust celebrity endorsements, while 83% trust the recommendations from friends and family. In today's overcrowded marketplace, consumers are searching for trusted recommendations before making a purchase.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 10:28AM
TV News, Media And Truth: Separating Facts From High-Intensity Fiction
TV News, Media And Truth: Separating Facts From High-Intensity Fiction
https://ift.tt/2tIVZ7Y
U.S. consumers have been intently focused on the quality of news content - via traditional media, TV, print, digital and highly scrutinized social-media content. The bad stuff, in particular, gets the high-glare: unreliable, misinformed or just inaccurate news content.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 09:26AM
https://ift.tt/2tIVZ7Y
U.S. consumers have been intently focused on the quality of news content - via traditional media, TV, print, digital and highly scrutinized social-media content. The bad stuff, in particular, gets the high-glare: unreliable, misinformed or just inaccurate news content.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 09:26AM
Spectrum Slowdown Could Affect Email Response
Spectrum Slowdown Could Affect Email Response
https://ift.tt/2yLHV3j
Spectrum says it is working on resolving a nationwide slowdown that has included email and the internet.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 09:00AM
https://ift.tt/2yLHV3j
Spectrum says it is working on resolving a nationwide slowdown that has included email and the internet.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 09:00AM
'Marketing Today': Audi's Loren Angelo
'Marketing Today': Audi's Loren Angelo
https://ift.tt/2Kv30DI
This week on "Marketing Today," I spoke with Loren Angelo, vice president of marketing for Audi of America, where he leads marketing positioning and management of the Audi brand in the U.S. In addition, he manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 08:00AM
https://ift.tt/2Kv30DI
This week on "Marketing Today," I spoke with Loren Angelo, vice president of marketing for Audi of America, where he leads marketing positioning and management of the Audi brand in the U.S. In addition, he manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 08:00AM
Instagram Buy Returns Big Rewards For Facebook
Instagram Buy Returns Big Rewards For Facebook
https://ift.tt/2IwQDlv
Facebook's grabbing Instagram for $1 billion will go down as one of the biggest steals in tech history. Bloomberg estimates the Facebook unit is now worth over $100 billion.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 07:05AM
https://ift.tt/2IwQDlv
Facebook's grabbing Instagram for $1 billion will go down as one of the biggest steals in tech history. Bloomberg estimates the Facebook unit is now worth over $100 billion.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 27, 2018 at 07:05AM
Tuesday, June 26, 2018
Special Olympics USA Games Marketing, Business Support Has Been 'Off The Charts'
Special Olympics USA Games Marketing, Business Support Has Been 'Off The Charts'
https://ift.tt/2MsXU8D
The top soccer players on the planet are now at the FIFA World Cup in Russia, but a group of equally dedicated and focused athletes will compete for their own trophies and face their own challenges next week at the 2018 Special Olympics USA Games in Seattle.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 01:24PM
https://ift.tt/2MsXU8D
The top soccer players on the planet are now at the FIFA World Cup in Russia, but a group of equally dedicated and focused athletes will compete for their own trophies and face their own challenges next week at the 2018 Special Olympics USA Games in Seattle.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 01:24PM
Retailers: Don't Forget To Pencil In Hispanics For The Back-to-School Shopping Season
Retailers: Don't Forget To Pencil In Hispanics For The Back-to-School Shopping Season
https://ift.tt/2KlbFoV
U.S. retailers can't afford to ignore multicultural consumers, especially Hispanics. A perfect time to jump-start customer engagement is before the lucrative back-to-school season. It's the second-largest shopping event in the U.S., surpassed only by the Christmas shopping season.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 01:24PM
https://ift.tt/2KlbFoV
U.S. retailers can't afford to ignore multicultural consumers, especially Hispanics. A perfect time to jump-start customer engagement is before the lucrative back-to-school season. It's the second-largest shopping event in the U.S., surpassed only by the Christmas shopping season.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 01:24PM
Connected TV Options For Political Advertisers
Connected TV Options For Political Advertisers
https://ift.tt/2ItMT4l
The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high for advertisers.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 12:53PM
https://ift.tt/2ItMT4l
The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high for advertisers.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 12:53PM
PUR Asks 'What Are You Drinking?' In New Campaign
PUR Asks 'What Are You Drinking?' In New Campaign
https://ift.tt/2Kbkyp5
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 12:53PM
https://ift.tt/2Kbkyp5
PUR water filtration is with a new campaign that asks, “What Are You Drinking?”
Developed with agency Arnold Worldwide, the campaign’s creative contrasts everyday family moments, like cooking meals or giving a child a glass of water at bedtime, with the possibility that water may cause illness to loved ones, given the possibility of contaminants.
The digital campaign includes a batch of 15- and 6-second (the latter for retargeting) online videos appearing on YouTube that tell stories that highlight caretaker accountability. Various assets from the campaign will also be promoted with paid media on social channels as well.
The 6-second clips were broken out to target four distinct audience groups: new parents, new home owners, pet owners, and people trying to live a healthy lifestyle.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 12:53PM
Nathan Coyle Tapped As CEO Pride Media, Plans To Expand Digital Reach
Nathan Coyle Tapped As CEO Pride Media, Plans To Expand Digital Reach
https://ift.tt/2Mq95Pd
CEO of Domino Media Group Nathan Coyle has been tapped to lead Pride Media, the publisher of LGBTQ-focused titles Out, The Advocate, Out Traveler, Plus, Chill and Pride.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 12:53PM
https://ift.tt/2Mq95Pd
CEO of Domino Media Group Nathan Coyle has been tapped to lead Pride Media, the publisher of LGBTQ-focused titles Out, The Advocate, Out Traveler, Plus, Chill and Pride.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 12:53PM
Facebook Launches Print Magazine "Grow," Says It's Not a Magazine
Facebook Launches Print Magazine "Grow," Says It's Not a Magazine
https://ift.tt/2KsBqax
Launched in the UK, 'Grow' is nothing more than a "business marketing programme" produced by Facebook and geared to "business leaders," the company claims.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 07:46AM
https://ift.tt/2KsBqax
Launched in the UK, 'Grow' is nothing more than a "business marketing programme" produced by Facebook and geared to "business leaders," the company claims.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 26, 2018 at 07:46AM
Monday, June 25, 2018
Coca-Cola's Peace Tea Rewards 'Randomer' Acts Of Kindness
Coca-Cola's Peace Tea Rewards 'Randomer' Acts Of Kindness
https://ift.tt/2lCG47P
The brand is spurring acts of kindness via team of 20 influencers and donations triggered by likes and shares.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 02:23PM
https://ift.tt/2lCG47P
The brand is spurring acts of kindness via team of 20 influencers and donations triggered by likes and shares.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 02:23PM
Microsoft Takes On Societal Responsibilities
Microsoft Takes On Societal Responsibilities
https://ift.tt/2yQV0sr
Addressing societal issues that arise from technologies such as artificial intelligence seems to appeal to Fernando Diaz, who recently took the position at Microsoft in Montreal as principal researcher and lead of the new Montreal FATE Research Group at Microsoft.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 02:23PM
https://ift.tt/2yQV0sr
Addressing societal issues that arise from technologies such as artificial intelligence seems to appeal to Fernando Diaz, who recently took the position at Microsoft in Montreal as principal researcher and lead of the new Montreal FATE Research Group at Microsoft.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 02:23PM
Hearst President David Carey To Step Down
Hearst President David Carey To Step Down
https://ift.tt/2yJiRtS
Carey will become chairman of the company through 2019. He will also become a fellow at the Harvard Advanced Leadership Initiative next year. The program is designed for business leaders interested in social-impact initiatives.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 01:53PM
https://ift.tt/2yJiRtS
Carey will become chairman of the company through 2019. He will also become a fellow at the Harvard Advanced Leadership Initiative next year. The program is designed for business leaders interested in social-impact initiatives.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 01:53PM
World Cup 2018: Brisk Ad Sales, But How Many Americans Will Watch?
World Cup 2018: Brisk Ad Sales, But How Many Americans Will Watch?
https://ift.tt/2MWDo1a
Fox and Telemundo caught some breaks in ad sales for the 2018 World Cup. Because the NBA finals went only four games, a considerable number of advertising dollars shifted over to the World Cup. Fueled by buys from official sponsors such as Nike, Adidas, Coca-Cola, and McDonald's as well as Amazon and Google, Telemundo is reporting that it has sold out inventory, and Fox has also reported very strong ad sales. In the absence of other high-viewership options this time of the year, movie studios and financial services firms have also redirected some money to the World Cup in an attempt to make a short-term impact.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 01:16PM
https://ift.tt/2MWDo1a
Fox and Telemundo caught some breaks in ad sales for the 2018 World Cup. Because the NBA finals went only four games, a considerable number of advertising dollars shifted over to the World Cup. Fueled by buys from official sponsors such as Nike, Adidas, Coca-Cola, and McDonald's as well as Amazon and Google, Telemundo is reporting that it has sold out inventory, and Fox has also reported very strong ad sales. In the absence of other high-viewership options this time of the year, movie studios and financial services firms have also redirected some money to the World Cup in an attempt to make a short-term impact.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 01:16PM
Can Curated Conversations Save Civil Web Discussion?
Can Curated Conversations Save Civil Web Discussion?
https://ift.tt/2tGnrU6
The current state of conversation on the web is a wild and discordant mess, with name-calling, threats, humiliation So how did this happen? Is conversation on the web dead forever, or just resting?
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 12:44PM
https://ift.tt/2tGnrU6
The current state of conversation on the web is a wild and discordant mess, with name-calling, threats, humiliation So how did this happen? Is conversation on the web dead forever, or just resting?
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 12:44PM
'Just Do It' Turns 30; Nike Celebrates With L.A. Pop-Up
'Just Do It' Turns 30; Nike Celebrates With L.A. Pop-Up
https://ift.tt/2yIZdhC
Nike is staffing the store with athletes, including NFL player Jared Goff, snowboarder Chloe Kim, NBA player Kyle Kuzma and skateboarder Leticia Bufoni.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 12:44PM
https://ift.tt/2yIZdhC
Nike is staffing the store with athletes, including NFL player Jared Goff, snowboarder Chloe Kim, NBA player Kyle Kuzma and skateboarder Leticia Bufoni.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 12:44PM
Authentic Images Support Brands
Authentic Images Support Brands
https://ift.tt/2MlprbO
Brands and marketers should use authentic images for their campaigns and move away from stock imagery.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 09:05AM
https://ift.tt/2MlprbO
Brands and marketers should use authentic images for their campaigns and move away from stock imagery.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 09:05AM
MassMutual Launches Pride Campaign
MassMutual Launches Pride Campaign
https://ift.tt/2lwLMrt
The Pride campaign is part of the brand's existing "Acts of Mutuality'"messaging, in which "great things happen when we stand together."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 04:08AM
https://ift.tt/2lwLMrt
The Pride campaign is part of the brand's existing "Acts of Mutuality'"messaging, in which "great things happen when we stand together."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 04:08AM
FIFA World Cup Fever Continues
FIFA World Cup Fever Continues
https://ift.tt/2tBKpvg
When making purchasing decisions, soccer fans in the U.S. consider many factors, and are also influenced by expert and peer reviews, according to Kantar Media.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 03:44AM
https://ift.tt/2tBKpvg
When making purchasing decisions, soccer fans in the U.S. consider many factors, and are also influenced by expert and peer reviews, according to Kantar Media.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 25, 2018 at 03:44AM
Sunday, June 24, 2018
Smirnoff 'Extends' July 4th Holiday; Partners With Van Ness for NYC Pride March
Smirnoff 'Extends' July 4th Holiday; Partners With Van Ness for NYC Pride March
https://ift.tt/2ImsUEw
Smirnoff Ice Red, White & Berry sweeps pays winners to take off July 5,6; brand extends "Love Wins" bottles donations in support of gay equality
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 24, 2018 at 10:21AM
https://ift.tt/2ImsUEw
Smirnoff Ice Red, White & Berry sweeps pays winners to take off July 5,6; brand extends "Love Wins" bottles donations in support of gay equality
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 24, 2018 at 10:21AM
Friday, June 22, 2018
The Truth Behind Today's Powerful Email Marketing
The Truth Behind Today's Powerful Email Marketing
https://ift.tt/2MhGk7j
Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with consumers. If you intend to improve your click-through rates, you need to adopt a few new tactics and explore the finer details.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 22, 2018 at 01:17PM
https://ift.tt/2MhGk7j
Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with consumers. If you intend to improve your click-through rates, you need to adopt a few new tactics and explore the finer details.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
June 22, 2018 at 01:17PM
Subscribe to:
Posts (Atom)