Friday, June 22, 2018

AI In Influencer Marketing: Buzzword Or Real Deal?

AI In Influencer Marketing: Buzzword Or Real Deal?

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Since the onset of artificial intelligence's use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart AI integration can occur, and even integrate artificial intelligence directly into campaigns. But, with exciting technological advancements poised to support smarter influencer selection and management, AI will neither replace the tastemakers of the future nor will it eclipse the need for human marketing experts to continue to drive innovation in marketing strategy.



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June 22, 2018 at 01:17PM

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