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Speaking at a Cannes event today, Weed dismissed criticisms that the firm's "fake follower ban" was about saving money. "Trust is everything for a brand," he said, adding that a brand without trust is merely a product, so Unilever must ensure "we are in a trusted and transparent environment." At the same event, GroupM's John Montgomery said getting measurement right is also critical.
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June 19, 2018 at 08:37AM
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