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Fox and Telemundo caught some breaks in ad sales for the 2018 World Cup. Because the NBA finals went only four games, a considerable number of advertising dollars shifted over to the World Cup. Fueled by buys from official sponsors such as Nike, Adidas, Coca-Cola, and McDonald's as well as Amazon and Google, Telemundo is reporting that it has sold out inventory, and Fox has also reported very strong ad sales. In the absence of other high-viewership options this time of the year, movie studios and financial services firms have also redirected some money to the World Cup in an attempt to make a short-term impact.
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June 25, 2018 at 01:16PM
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