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Rewarded. Value-exchange. User-initiated. Whatever you call it, the video ad format mobile consumers opt into is one of the fastest-growing ad units. Why? It is the perfect companion to freemium: Users can use their time as a bargaining chip to receive more value from an app. In exchange for their attention, they might receive premium content, in-app currency, or more lives/energy in a game. It's one of the rare ad mediums where the consumer (see above), publisher (higher eCPMs) and advertiser (CTR, video completions, app installs) all derive real, tangible value.
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June 18, 2018 at 02:51PM
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