Assessing The Threat Of Ad Tech

Assessing The Threat Of Ad Tech

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Four months ago, I wrote an RTBlog entitled, "Ad Tech's Dirtiest Secret Acronym: WMD." It was mainly about the revelations that had been uncovered about how the tools of our trade -- things like programmatic media-buying, social media, content marketing, and advanced forms of audience segmentation and data targeting -- have been weaponized by hostile foreign powers intent on destabilizing America. The revelations came out thanks to Congressional testimony by the major digital media platforms as part of U.S. counterintelligence investigations surrounding Russia's influence campaign during the 2016 Presidential Election and onward. I say onward, because the campaign continues and is expected to accelerate heading into the 2018 Midterm Elections.



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February 14, 2018 at 10:41AM