'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate

'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate

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Adventure and outdoors magazine Outside partnered with Columbia Sportswear on a native ad campaign that experienced an average engagement rate of 2.15%. The campaign, called "100 Days of Winter," totaled nearly 12 million impressions with a .09% click-through rate.



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February 1, 2018 at 12:02PM