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This year's Super Bowl saw ads addressing social issues rise dramatically from an average of just over 6% over the past 10 years to close to a quarter of the ads in this year's game. We can expect a similar trend in the Olympics. Advertisers are familiar with research showing that millennials like it when brands attach themselves to social causes, but it is possible that if there is a glut of such messages, many won't stand out.
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February 15, 2018 at 01:26PM
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