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The billboards on Sunset Boulevard in my hometown of L.A. have always been prime real estate. From the hand-painted signs of yesteryear to today's blacklight, multidimensional flights of fancy, people want their films, albums, and faces up there. And they will pay a premium for it, even after digital and social media have changed almost every other part of advertising and promotion.
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June 1, 2018 at 01:29PM
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