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That's what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when digital advertising and media-buying technology firm Centro surveyed them about their views on political media campaigns recently. "When we asked what would be the most promising developments for digital campaigns this year, more than half of respondents selected 'audience data that is higher quality and more readily available'," says Grace Briscoe, vice president-candidates and causes at Centro and author of a new report, "The Digital Media Trends Political Marketers are Watching in 2018."
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via MediaPost.com https://ift.tt/2nAOR8B
June 13, 2018 at 11:57AM
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