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After years of unabated growth, social media is waning globally -- especially in the U.S. -- as a source of news, and most of the declines are attributable to less consumption of and referrals from Facebook. The findings, which are part of the 2018 edition of a comprehensive annual study released today from the Reuters Institute for the Study of Journalism, shows "direct" access to publishers' sites still is the No. 1 way people sources news, with 32% of news consumers citing it, followed by search (24%), social (23%), email, mobile apps and news aggregators (6% each).
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via MediaPost.com https://ift.tt/2nAOR8B
June 14, 2018 at 08:24AM
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