Tuesday, June 5, 2018

The Mea Culpa Campaign

The Mea Culpa Campaign

https://ift.tt/2Hlueay

Wisdom has it that it's hard to say you're sorry. But it's proven to be a lucrative emerging market in the ad business. Facebook is launching its biggest campaign ever to say, "Hey, sorry, we screwed up." Well, actually, the ad doesn't really say that at all. It's hard to tell what the ad says. It talks a lot about friends. And why Facebook is awesome. And it has a cat in a party hat blowing a noisemaker. What's actually missing is an apology of any sort.



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via MediaPost.com https://ift.tt/2nAOR8B

June 5, 2018 at 11:02AM

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