By J. D. BIERSDORFER from NYT Technology https://ift.tt/2J17ZIq
via IFTTT
Sajiton is your technology partner, enabling your business to build an instant and direct connection with your mobile target audience. We use the latest cloud/virtualization computing software, engaging mobile marketing tools, and innovative digital security platforms that are robust and cost effective to help you significantly increase your return on investment.
Thursday, May 31, 2018
Marketers Of The Future: Specialists Vs. Generalists
Marketers Of The Future: Specialists Vs. Generalists
https://ift.tt/2H8SegH
It's no wonder marketers' heads are spinning. Today's always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to re-evaluate their strategies, so they can deliver relevant and personalized experiences to each individual.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 01:03PM
https://ift.tt/2H8SegH
It's no wonder marketers' heads are spinning. Today's always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to re-evaluate their strategies, so they can deliver relevant and personalized experiences to each individual.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 01:03PM
TBA's "Nice Banking" Campaign For CresCom
TBA's "Nice Banking" Campaign For CresCom
https://ift.tt/2xuRaUV
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 12:32PM
https://ift.tt/2xuRaUV
CresCom, one of the bigger community banks in the Carolinas is out with a new campaign from The Brandon Agenc y titled “Nice Banking.”
The campaign is built around the idea that some consumers want a different banking experience—more personal and more caring—than larger regional and national banks tend to provide.
TV spots will air in select markets and videos will run on cable, OTT, pre-roll and paid social, with each tagged to specific product-focused promotions which will change quarterly. Print ads will also run in various lifestyle publications.
The agency also created for CresCom a unique URL that dovetails nicely with the campaign theme: www.haveanicebank.com.
Have a look at some of the work here, here and here.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 12:32PM
Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search
Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search
https://ift.tt/2xuKIx8
The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 11:29AM
https://ift.tt/2xuKIx8
The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 11:29AM
Data's Downside: Suppressing An Appetite For Risk
Data's Downside: Suppressing An Appetite For Risk
https://ift.tt/2J6Dh0F
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be a shame. Because risk and surprise go hand in hand, and surprise is powerful.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 10:09AM
https://ift.tt/2J6Dh0F
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be a shame. Because risk and surprise go hand in hand, and surprise is powerful.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 10:09AM
Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race
Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race
https://ift.tt/2LKnAhi
Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram and Snapchat. Only half of teens ages 13-17 say they even use Facebook, while only one in ten characterize it as the social media platform they use "most often," according to new research being released by the Pew Research Center this morning.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 10:09AM
https://ift.tt/2LKnAhi
Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram and Snapchat. Only half of teens ages 13-17 say they even use Facebook, while only one in ten characterize it as the social media platform they use "most often," according to new research being released by the Pew Research Center this morning.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 10:09AM
Rise And Fall Of Roseanne Is Year's Top Story In Television
Rise And Fall Of Roseanne Is Year's Top Story In Television
https://ift.tt/2xrSnfW
Roseanne represented this season's most notable success story , and ABC was poised to make hay with her in the upfront selling season.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 10:09AM
https://ift.tt/2xrSnfW
Roseanne represented this season's most notable success story , and ABC was poised to make hay with her in the upfront selling season.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 10:09AM
2018 EFFIE Award Preview: Her Story Is Our Story: The Laws of Gilead
2018 EFFIE Award Preview: Her Story Is Our Story: The Laws of Gilead
https://ift.tt/2L9rm2z
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala tonight. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 09:03AM
https://ift.tt/2L9rm2z
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala tonight. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 09:03AM
Snap CEO Snarks At Facebook -- But Admits His Product Should 'Evolve'
Snap CEO Snarks At Facebook -- But Admits His Product Should 'Evolve'
https://ift.tt/2J0ASZs
Alluding to Facebook and its ilk, Snap CEO Evan Spiegel said, "That's why traditional social media feels threatened." Yet while Facebook has plenty of reasons to feel threatened, Snap is looking less and less like one of them.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 07:25AM
https://ift.tt/2J0ASZs
Alluding to Facebook and its ilk, Snap CEO Evan Spiegel said, "That's why traditional social media feels threatened." Yet while Facebook has plenty of reasons to feel threatened, Snap is looking less and less like one of them.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 07:25AM
What's It Worth?
What's It Worth?
https://ift.tt/2stGfVJ
Young people of America (are) using their collective power as a driver of social change.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 07:25AM
https://ift.tt/2stGfVJ
Young people of America (are) using their collective power as a driver of social change.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 07:25AM
Kimpton Hotels Partners With Absolut For Pride
Kimpton Hotels Partners With Absolut For Pride
https://ift.tt/2L7l3N8
The InterContinental Hotels Group unit is partnering with Absolut Vodka to offer signature Pride cocktails with a portion of the sales going toward The Trevor Project.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 05:36AM
https://ift.tt/2L7l3N8
The InterContinental Hotels Group unit is partnering with Absolut Vodka to offer signature Pride cocktails with a portion of the sales going toward The Trevor Project.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 31, 2018 at 05:36AM
Wednesday, May 30, 2018
Roca Labs Presses Judge To Dismiss FTC Suit
Roca Labs Presses Judge To Dismiss FTC Suit
https://ift.tt/2J02Q7m
Roca Labs says in new court papers that its attempts to prevent bad reviews failed.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 01:54PM
https://ift.tt/2J02Q7m
Roca Labs says in new court papers that its attempts to prevent bad reviews failed.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 01:54PM
The Future Of Marketing To Moms In Light Of Social Media Moves
The Future Of Marketing To Moms In Light Of Social Media Moves
https://ift.tt/2xrYssN
Amazon quietly acquired Twitch for $970 million in 2014 but lately people are noticing. Twitch is a popular online service for watching and streaming digital video broadcasts. Today it has expanded beyond its original gamer audience to include cooking shows, music and more.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 01:30PM
https://ift.tt/2xrYssN
Amazon quietly acquired Twitch for $970 million in 2014 but lately people are noticing. Twitch is a popular online service for watching and streaming digital video broadcasts. Today it has expanded beyond its original gamer audience to include cooking shows, music and more.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 01:30PM
Key Insights To Help You Engage With Gen Z This Summer
Key Insights To Help You Engage With Gen Z This Summer
https://ift.tt/2LLc0Ta
April showers ended and May flowers arrived right on time with a lovely vignette effect on our social feeds. Members of Generation Z continue to prepare for summer, eager to begin their vacations and capture every moment for social. To Gen Z, summer is an opportunity to make up for missed time and celebrate life as they pursue passions and travel.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 01:30PM
https://ift.tt/2LLc0Ta
April showers ended and May flowers arrived right on time with a lovely vignette effect on our social feeds. Members of Generation Z continue to prepare for summer, eager to begin their vacations and capture every moment for social. To Gen Z, summer is an opportunity to make up for missed time and celebrate life as they pursue passions and travel.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 01:30PM
Boating Group Targets Women For First Time
Boating Group Targets Women For First Time
https://ift.tt/2xuxm40
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 11:57AM
https://ift.tt/2xuxm40
The Recreational Boating & Fishing Foundation (RBFF) and agency Colle McVoy are introducing the association's first campaign aimed exclusively at women to increase their participation in boating and fishing.
The creative with lots of quick cuts juxtaposes images of young, active women fishing, along with empowering statements, such as “I Make Waves Without Warning,” to emphasize how fishing is unlike preconceived beliefs.
This push is timed to coincide with National Fishing and Boating Week held June 2-10 to help raise awareness that this activity is increasingly skewing younger and female, says the RBFF. To that end, the group estimates that 45% of new participants are women.
This new effort is part of RBFF’s ongoing goal to bolster fishing and boating participation among families as well as create awareness for aquatic conservation.
The campaign includes 60-, 30- and 15-second videos as well as digital advertising, social media, PR, influencer engagement and community engagement to support the campaign throughout the summer. A print campaign with Outside magazine further supports the empowerment messaging with editorial features on female anglers.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 11:57AM
Nestle Waters Teams With WWE On 'Choose Water'
Nestle Waters Teams With WWE On 'Choose Water'
https://ift.tt/2LJsgnF
In a new campaign, videos featuring WWE stars encourage fans to share why they drink water, for chances to win a trip to WWE's "SummerSlam."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 11:29AM
https://ift.tt/2LJsgnF
In a new campaign, videos featuring WWE stars encourage fans to share why they drink water, for chances to win a trip to WWE's "SummerSlam."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 11:29AM
GDPR's Impact On Your Inbox
GDPR's Impact On Your Inbox
https://ift.tt/2IVv03I
My inbox is exploding with GDPR notices, but does ignoring these emails and refusing to click and accept these new policies mean the end of junk mail in my inbox? Unfortunately, the answer is no.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:36AM
https://ift.tt/2IVv03I
My inbox is exploding with GDPR notices, but does ignoring these emails and refusing to click and accept these new policies mean the end of junk mail in my inbox? Unfortunately, the answer is no.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:36AM
'Roseanne' Has Short Second Life - By The Numbers
'Roseanne' Has Short Second Life - By The Numbers
https://ift.tt/2L6Sxen
For the season, "Roseanne" earned 13.5 million overall viewers and a 3.5 rating among 18-49ers. "Roseanne" was tops among 18-49 viewers for the season among all broadcast shows, ranking second in overall average viewers. "Roseanne" had nearly 20 times the level of "dislike" and 18.3 times higher "hate" reactions than the average half-hour comedy.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:06AM
https://ift.tt/2L6Sxen
For the season, "Roseanne" earned 13.5 million overall viewers and a 3.5 rating among 18-49ers. "Roseanne" was tops among 18-49 viewers for the season among all broadcast shows, ranking second in overall average viewers. "Roseanne" had nearly 20 times the level of "dislike" and 18.3 times higher "hate" reactions than the average half-hour comedy.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:06AM
No Media For Old Men? Sorrell Comeback Priorities Are Tech, Data And Content
No Media For Old Men? Sorrell Comeback Priorities Are Tech, Data And Content
https://ift.tt/2JdPhR9
He's back -- and his priorities don't include the word "media." Programmatic it is, then?
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:06AM
https://ift.tt/2JdPhR9
He's back -- and his priorities don't include the word "media." Programmatic it is, then?
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:06AM
NBC's 'Reverie' Offers Farfetched Take On VR, AI, Social Media
NBC's 'Reverie' Offers Farfetched Take On VR, AI, Social Media
https://ift.tt/2L7YEz9
NBC becomes the latest network to take on aspects of our modern world that have emerged recently as hot topics for TV.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:06AM
https://ift.tt/2L7YEz9
NBC becomes the latest network to take on aspects of our modern world that have emerged recently as hot topics for TV.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 10:06AM
Powerade Brings 'Some Kind Of Power' To FIFA
Powerade Brings 'Some Kind Of Power' To FIFA
https://ift.tt/2xqlXSX
The latest ad has the campaign's bodega-owner protagonist imagining himself as a soccer player with superhero-like abilities.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 07:11AM
https://ift.tt/2xqlXSX
The latest ad has the campaign's bodega-owner protagonist imagining himself as a soccer player with superhero-like abilities.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 07:11AM
Papua New Guinea Delivers Facebook Smackdown
Papua New Guinea Delivers Facebook Smackdown
https://ift.tt/2xmoSfg
The country enacted a one-month ban on the social network. The plan is to "identify users that hide behind fake accounts, users that upload pornographic images [and] users that post false and misleading information on Facebook."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 07:11AM
https://ift.tt/2xmoSfg
The country enacted a one-month ban on the social network. The plan is to "identify users that hide behind fake accounts, users that upload pornographic images [and] users that post false and misleading information on Facebook."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 30, 2018 at 07:11AM
How a Pentagon Contract Became an Identity Crisis for Google Technology
By SCOTT SHANE, CADE METZ and DAISUKE WAKABAYASHI from NYT Technology https://ift.tt/2Jhgana
via IFTTT
Tuesday, May 29, 2018
Why Do Good People Become Bad Online?
Why Do Good People Become Bad Online?
https://ift.tt/2xquaqa
Whether we like it or not, online connection engenders some decidedly bad behavior. It's one of those unintended consequences that I like to talk about -- a behavioral side effect that's catalyzed by technology. And, if this is the case, we should know a little more about the psychology behind this behavior.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 01:42PM
https://ift.tt/2xquaqa
Whether we like it or not, online connection engenders some decidedly bad behavior. It's one of those unintended consequences that I like to talk about -- a behavioral side effect that's catalyzed by technology. And, if this is the case, we should know a little more about the psychology behind this behavior.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 01:42PM
Hispanics And America's Pastime
Hispanics And America's Pastime
https://ift.tt/2JbU85l
Soccer may be the sport most commonly associated with Hispanics, but it's far from the only one that captures their interest. Almost one-third of all professional baseball players in the United States are Hispanic, so it's little surprise that the sport's Latino fan base is continuing to grow.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 01:42PM
https://ift.tt/2JbU85l
Soccer may be the sport most commonly associated with Hispanics, but it's far from the only one that captures their interest. Almost one-third of all professional baseball players in the United States are Hispanic, so it's little surprise that the sport's Latino fan base is continuing to grow.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 01:42PM
In The Eyes Of The Influencer: How To Build Brand Relationships That Work
In The Eyes Of The Influencer: How To Build Brand Relationships That Work
https://ift.tt/2IVDOSZ
To build mutually beneficial relationships with influencers, it's critical to understand their perspectives. Two successful men's lifestyle influencers shared with us what matters most to them in long-term brand relationships.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 01:42PM
https://ift.tt/2IVDOSZ
To build mutually beneficial relationships with influencers, it's critical to understand their perspectives. Two successful men's lifestyle influencers shared with us what matters most to them in long-term brand relationships.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 01:42PM
The Social Politics Of The Laugh Track
The Social Politics Of The Laugh Track
https://ift.tt/2J0nz7f
Television may be the most democratic art form in world history, but it still has its snobs. And one of the biggest sign of a TV elitist is that he or she can't stand the laugh track.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 12:09PM
https://ift.tt/2J0nz7f
Television may be the most democratic art form in world history, but it still has its snobs. And one of the biggest sign of a TV elitist is that he or she can't stand the laugh track.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 12:09PM
2018 EFFIE Award Preview: Up Your Game
2018 EFFIE Award Preview: Up Your Game
https://ift.tt/2L4CldA
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala on May 31. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 08:19AM
https://ift.tt/2L4CldA
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala on May 31. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 08:19AM
Channeling BNY Mellon Founder Alexander Hamilton In Ad Campaign
Channeling BNY Mellon Founder Alexander Hamilton In Ad Campaign
https://ift.tt/2kzzw9s
On June 7, BNY Mellon Global Head of Corporate Marketing Aniko DeLaney will present a case study on the campaign at the ANA Masters of B2B Marketing Conference.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 08:19AM
https://ift.tt/2kzzw9s
On June 7, BNY Mellon Global Head of Corporate Marketing Aniko DeLaney will present a case study on the campaign at the ANA Masters of B2B Marketing Conference.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 29, 2018 at 08:19AM
Monday, May 28, 2018
Sunday, May 27, 2018
Friday, May 25, 2018
Facebook's Actions Fail To Align With Zuck's Grander Visions
Facebook's Actions Fail To Align With Zuck's Grander Visions
https://ift.tt/2IOstEc
"Facebook stands for bringing us closer together and building a global community," said founder and CEO Mark Zuckerberg in his 2017 manifesto. He went on to describe, at length, the role the social network can play in helping people build supportive, safe, informed, civically engaged, and inclusive communities. It was a warm and fuzzy vision of the world, seen by many as an indication that Zuckerberg was preparing a political move. To some, however, Zuckerberg's manifesto seemed the height of irony.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
https://ift.tt/2IOstEc
"Facebook stands for bringing us closer together and building a global community," said founder and CEO Mark Zuckerberg in his 2017 manifesto. He went on to describe, at length, the role the social network can play in helping people build supportive, safe, informed, civically engaged, and inclusive communities. It was a warm and fuzzy vision of the world, seen by many as an indication that Zuckerberg was preparing a political move. To some, however, Zuckerberg's manifesto seemed the height of irony.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
Brands Building Real-Life Connections With Increasingly Isolated Consumers
Brands Building Real-Life Connections With Increasingly Isolated Consumers
https://ift.tt/2LxbRCD
There was a recent time when we thought that brands like Tom's and Bombas had it all figured out - giving back in a clear way that consumers could understand, making those socially conscious Millennials feel good about their purchase. Even Patagonia, with its environmentally sound practices and zenith-level employee benefits (e.g., sabbaticals to do "good") was held up as a conscious, cause-based pillar. But while these are definitely examples to which brands can aspire, it may not be enough anymore.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
https://ift.tt/2LxbRCD
There was a recent time when we thought that brands like Tom's and Bombas had it all figured out - giving back in a clear way that consumers could understand, making those socially conscious Millennials feel good about their purchase. Even Patagonia, with its environmentally sound practices and zenith-level employee benefits (e.g., sabbaticals to do "good") was held up as a conscious, cause-based pillar. But while these are definitely examples to which brands can aspire, it may not be enough anymore.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy
How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy
https://ift.tt/2IOiNtx
As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a visionary strategist and creative has never been more critical in the arms race to sell cars.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
https://ift.tt/2IOiNtx
As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a visionary strategist and creative has never been more critical in the arms race to sell cars.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
Over A Third Of UK Consumers Are Opting Out Of Email Lists: Study
Over A Third Of UK Consumers Are Opting Out Of Email Lists: Study
https://ift.tt/2J7Lh4w
UK shoppers are fed up with marketing emails. But they will sign up for them if provided with incentives, TomLine Comms found in a study.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 12:13PM
https://ift.tt/2J7Lh4w
UK shoppers are fed up with marketing emails. But they will sign up for them if provided with incentives, TomLine Comms found in a study.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 12:13PM
Most Of TV Chooses To Ignore Memorial Day
Most Of TV Chooses To Ignore Memorial Day
https://ift.tt/2LwFPGT
ABC will mark Memorial Day -- the holiday established to honor those who have died serving their country -- with a new "Bachelorette."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 10:22AM
https://ift.tt/2LwFPGT
ABC will mark Memorial Day -- the holiday established to honor those who have died serving their country -- with a new "Bachelorette."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 10:22AM
Group Files First GDPR Complaints Against Facebook, Google
Group Files First GDPR Complaints Against Facebook, Google
https://ift.tt/2LoyIQV
Four social media sites -- Facebook, Google,What'sApp and Instagram -- have been accused of "forced consent."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 09:00AM
https://ift.tt/2LoyIQV
Four social media sites -- Facebook, Google,What'sApp and Instagram -- have been accused of "forced consent."
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 09:00AM
2018 EFFIE Award Preview: White Hats Wanted
2018 EFFIE Award Preview: White Hats Wanted
https://ift.tt/2IKk5JV
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala on May 31. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 09:00AM
https://ift.tt/2IKk5JV
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala on May 31. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 09:00AM
Consumers Respond To #Hashtags, Not @Handles
Consumers Respond To #Hashtags, Not @Handles
https://ift.tt/2LqEWzE
To understand how consumers are discussing products, brands must engage with consumers using compelling hashtags that resonate with their target audience.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 02:03AM
https://ift.tt/2LqEWzE
To understand how consumers are discussing products, brands must engage with consumers using compelling hashtags that resonate with their target audience.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 02:03AM
Thursday, May 24, 2018
The Power Of Hispanic Women
The Power Of Hispanic Women
https://ift.tt/2s5guuO
Hispanic women are a force to be reckoned with. This isn't news, exactly, but rather a statement of the growing power, both culturally and economically, that they wield. As Latinas continue to advance in their careers and increase their buying power, that influence is sure to grow.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 01:31PM
https://ift.tt/2s5guuO
Hispanic women are a force to be reckoned with. This isn't news, exactly, but rather a statement of the growing power, both culturally and economically, that they wield. As Latinas continue to advance in their careers and increase their buying power, that influence is sure to grow.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 01:31PM
Adthena Introduces AI Categorization For Search Terms
Adthena Introduces AI Categorization For Search Terms
https://ift.tt/2koIl5U
Adthena now offers a tool that automatically builds search groups and organizes categories to help marketers gain insights from thousands of competitive and brand search terms that otherwise might have been overlooked.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 01:31PM
https://ift.tt/2koIl5U
Adthena now offers a tool that automatically builds search groups and organizes categories to help marketers gain insights from thousands of competitive and brand search terms that otherwise might have been overlooked.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 01:31PM
Timberland, Discovery, Disney Win Big With Cause Marketing
Timberland, Discovery, Disney Win Big With Cause Marketing
https://ift.tt/2GJtM5z
Timberland won a gold award in the environmental category for its ongoing "Planting Seeds for Haiti's Future," a partnership with the Smallholder Farmers Alliance.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 01:31PM
https://ift.tt/2GJtM5z
Timberland won a gold award in the environmental category for its ongoing "Planting Seeds for Haiti's Future," a partnership with the Smallholder Farmers Alliance.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 01:31PM
Diageo Appoints VML Global Digital AOR For Baileys
Diageo Appoints VML Global Digital AOR For Baileys
https://ift.tt/2II4o68
The work will be led out of VML's London office. Digital work had previously been handled by Mother, the brand's creative agency.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 10:19AM
https://ift.tt/2II4o68
The work will be led out of VML's London office. Digital work had previously been handled by Mother, the brand's creative agency.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 10:19AM
More Than Half Of Local Businesses Still Lack Mobile Strategy
More Than Half Of Local Businesses Still Lack Mobile Strategy
https://ift.tt/2x8yutR
When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they'd allow a chain store. Still, no mobile presence is apparently where a lot of folks draw the line, according to fresh findings from Facebook and Factworks.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 07:20AM
https://ift.tt/2x8yutR
When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they'd allow a chain store. Still, no mobile presence is apparently where a lot of folks draw the line, according to fresh findings from Facebook and Factworks.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 07:20AM
Exclusive Offers Make The Sale
Exclusive Offers Make The Sale
https://ift.tt/2KPvh4t
Consumers, by a 2:1 margin, want brands to require consent before using personal data for targeted marketing.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 07:20AM
https://ift.tt/2KPvh4t
Consumers, by a 2:1 margin, want brands to require consent before using personal data for targeted marketing.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 07:20AM
Social Media Stars Influence Kids, But Parents Still Rule
Social Media Stars Influence Kids, But Parents Still Rule
https://ift.tt/2s8Tmvh
"Brands should consider how they can not only tap into the power of current YouTube and Instagram stars, but also foster their own by investing in original social content," says Mintel's Dana Macke.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 02:56AM
https://ift.tt/2s8Tmvh
"Brands should consider how they can not only tap into the power of current YouTube and Instagram stars, but also foster their own by investing in original social content," says Mintel's Dana Macke.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 24, 2018 at 02:56AM
Wednesday, May 23, 2018
Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden + Kennedy
Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden + Kennedy
https://ift.tt/2J1Sq6r
The shift, from Spark Foundry, was made without a formal review. W+K is also KFC's creative agency.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 23, 2018 at 12:46PM
https://ift.tt/2J1Sq6r
The shift, from Spark Foundry, was made without a formal review. W+K is also KFC's creative agency.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
May 23, 2018 at 12:46PM
Subscribe to:
Posts (Atom)