CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data

CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data

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Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job was becoming thanks to digital media, documenting a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing functions (advertising, direct marketing, PR, consumer promotion and trade promotion) to a multitude of new digital media options, coupled with an array of new marketing functions. That was 1999. Today, Newbase released a report showing how much more complex a CMO's job is becoming, thanks to even more media and marketing options, including content marketing, social media, data and analytics, programmatic, etc.



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May 22, 2018 at 10:05AM