Brands Building Real-Life Connections With Increasingly Isolated Consumers

Brands Building Real-Life Connections With Increasingly Isolated Consumers

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There was a recent time when we thought that brands like Tom's and Bombas had it all figured out - giving back in a clear way that consumers could understand, making those socially conscious Millennials feel good about their purchase. Even Patagonia, with its environmentally sound practices and zenith-level employee benefits (e.g., sabbaticals to do "good") was held up as a conscious, cause-based pillar. But while these are definitely examples to which brands can aspire, it may not be enough anymore.



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May 25, 2018 at 01:08PM