Friday, May 25, 2018

How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy

How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy

https://ift.tt/2IOiNtx

As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a visionary strategist and creative has never been more critical in the arms race to sell cars.



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via MediaPost.com https://ift.tt/2nAOR8B

May 25, 2018 at 01:08PM

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