https://ift.tt/2IOiNtx
As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a visionary strategist and creative has never been more critical in the arms race to sell cars.
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via MediaPost.com https://ift.tt/2nAOR8B
May 25, 2018 at 01:08PM
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