Friday, May 18, 2018

Has Data-Driven TV Advertising Reached An Inflection Point?

Has Data-Driven TV Advertising Reached An Inflection Point?

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Fifteen percent of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying techniques into plans today, and another 20% to 30% are testing these approaches this year.



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May 18, 2018 at 12:23PM

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