Wednesday, May 16, 2018

Turner President: 'It's Time To Retire Nielsen Television Metric'

Turner President: 'It's Time To Retire Nielsen Television Metric'

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"The time is now-this upfront-for advertisers to change how they think about the value of their marketing and invest in audience targeting," said Turner president David Levy at the company's upfront presentation. Turner announced that its AudienceNow platform would expand to cross-platform buys, allowing marketers to use one solution to buy its programming on TV, mobile and digital devices.



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May 16, 2018 at 01:06PM

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