U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016

U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016

https://ift.tt/2G4s3XX

Digital ad spending set a new record in 2017, topping $88 billion, an increase of 21% from 2016, according to the just released IAB Internet Advertising Revenue Report. Much of the growth was fueled by the expansion of mobile usage and advertising. Mobile ow represents a 57% share of the total digital advertising pie in the U.S. marketplace.



Social media

via MediaPost.com https://ift.tt/2nAOR8B

May 10, 2018 at 11:53AM