IAB: Search Rises, With Mobile Contributing 54% To Revenue

IAB: Search Rises, With Mobile Contributing 54% To Revenue

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Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 billion in 2017. Digital ad revenue captured by search fell to 46.2%, from 47.7% in 2016.



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May 11, 2018 at 12:58PM