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Brand marketers must consider that, while the influencers are better at creating engagement content for today's consumer, their reach continues to decrease, and brands now have to pay both the content creators and the platforms in order to boost and amplify the content to actually reach the intended consumer, which means additional dollars allocated. Brands are still not asking the right questions regarding analytics, causing a gap between value and worth.
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June 14, 2018 at 01:37PM
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