Thursday, June 14, 2018

Who's On First? The Chaos Of Marketing In The Digital Age

Who's On First? The Chaos Of Marketing In The Digital Age

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As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand and your consumers, you manage data and privacy. And, to enable it all, you adopt technology. Then, you optimize and prioritize.



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June 14, 2018 at 01:37PM

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