The 'b' Is For Burgers, IHOP Says, Igniting A Beneficial Battle

The 'b' Is For Burgers, IHOP Says, Igniting A Beneficial Battle

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The IHOb reveal yesterday - the "b" in the fast-food joint heretofore and henceforth known as IHOP stands for burgers - continues to reap short-term social media benefits. Whether the gimmick sizzles or fizzles as a way to generate more traffic after the breakfast hours remains to be seen.



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June 12, 2018 at 07:55AM